Sasha Atsuko Design Rebrand
As my style and skills evolve, my brand must move forward in tandem. This rebrand was about paying homage to my Japanese heritage and to the new skills I developed this past year through the many changes that occured and helped my grow as a designer and as a person.
共感 (Kyoukan) is Japanese for Empathy. I use this in my new logo because I believe it is the foundation for not only design but for life. Truly taking the time to learn about others and to put myself in another’s shoes, to see what they see, feel what they feel, and experience things as they do makes me a better designer and person.
I accomplish this through asking questions, in-depth research, strategic planning, deep listening, open communication and creative thinking. All in the effort, to create great user experience and foster memorable relationships between brands and their clients.